Nicole Masters, Director and Researcher – Storyteller


  • Graduated in 1999 with a BSc in Ecology, with a focus on soil science and plant physiology.
  • Received qualifications in Adult Education and postgraduate studies in Ag extension and organisational learning.
  • Manager for Dunedin’s Shetland Street Community Gardens in 2000.
  • Founded Tigercast Worms in 2002 … which over time evolved into Integrity Soils Ltd.
  • Author of “For the Love of Soil: Strategies to Regenerate Our Food Production Systems.”
  • Was a finalist in the Rural Business Woman of the Year awards New Zealand’s 2012. Has a U.S. work visa for “An Alien of Extraordinary Ability”!
  • Is an avid horsewoman, musterer, diver and explorer; splitting her time between North America, Australia and New Zealand.

Q&A WITH Nicole:

What inspires you?

I’m inspired in how to bring measurement and scientific understandings together and balance them with intuitive, anecdotal and practical real-world experiences.

I love being around ‘whole-hearted’ people; people who are authentic and courageous. People who are seeing a need to connect more deeply with themselves and with landscapes, and aren’t afraid to ask those crucial ‘why’ questions.

So, why working with soils?

Well, firstly, EVERYTHING comes back to soil, and secondly connecting people to soil is like opening a door of possibilities which can never be closed again.

People never cease to amaze me with the results they get and the impact that it has on their lives. When people obtain the tools and the knowledge and take action around building soil health, there are benefits for the health of people, planet, profit and their purpose. It just gets me so excited, that we’re really working on the next frontier of discovery, and that we’re barely scratching the surface of what is possible.

Who are my heroes?

My heroes are my family, my Dad and Nana Blanche, who gave me the grounding in ecological thinking. My Mum who inspires me with her courage and gypsy heart. My son Bryn who understands the journey I am on, and why he and all future generations of people are the reason we must all take a stand for soil, water, and ecosystem and human health. I’m inspired by so many powerful women I see influencing change on a global scale; who see that love, collaboration, ‘inter-connectedness’ and care is just what the world needs now!

For an in-depth resume on Nicole Masters, please click here

Nicole Masters


Jules Matthews – New Zealand


  • Committed to the growing of nutrient dense food through regenerative practices.
  • Brings with her a lifetime of experience in farming in a diverse number of sectors; extensive and intensive  sheep and beef, large and small scale organic produce, dairy farming, multi-enterprise farming, and diverse, direct marketing farming.
  • Trained in Holistic Management – WSU
  • Studied Dispute Resolution  – Massey University
  • Performance Coach – 8 years managing and leading programs in the educational sector in the field of ontological and performance coaching.
  • Mad about dogs, North American Sheep Dog reserve champion.
  • A life learner who is always studying something new.

Q&A WITH Jules:

What inspires you?

I love making a difference and being a contribution.

Growing amazing food and how that brings people and purpose together.

Being outside and learning to work in co-operation with nature.

So, why working with soils?

I started life collecting worms, and never wanted to be anything other than a farmer.    I am here to empower others to be the change they seek in caring for our environment and ourselves and to go beyond what we believe is possible.

I want to see NZ and the world be truly clean and green in my lifetime.

Who are my heros?

People who have a commitment and take action, even in the face of uncertainty and any lack of knowing how.

People who are willing to be vulnerable and put themselves on the line, like Nicole; I love what she stands for.

My mum and dad for the love and the life they have given me.

For an in-depth resume on Jules Matthews,  please click here

Read more about Jules Matthews … Ag Women Global

Jules Matthews

Regenerative Agriculture Coach

Phone: +64 21 681 220


Michael Cashmore – New Zealand


  • Graduated with a Diploma in Horticulture – Nursery Production (Massey 1984).
  • Worked across a range of commercial horticultural crops .
  • Is committed to putting his depth of experience into action in an environment where it’s valued and positive change can be measured – and to also gain new insights and understanding.
  • Has been focused in recent times in the management of organic apples.
  • He is an active member of the Hawkes Bay Farm Forestry Assoc.
  • Into playing guitar in a local covers band

 Q&A WITH Mike C:

What inspires you?  I am inspired by treed landscapes – from botanical gardens to managed forests, small farm forests to large natural landscapes.  I am committed to supporting agricultural, horticultural and ecological systems that will endure for hundreds of years to come.

So, why working with soils?

The process is from the soil up and need not be complicated.  I became aware of regenerative agriculture in 2006 when managing a focus orchard; aimed at increasing fruit quality in organic apple production.

 Where is home?   My wife Wendy and I live near Hastings where we have 6 ha of multi species forestry.

For an in-depth resume on Michael Cashmore please click here

Michael Cashmore

Regenerative Agriculture Coach

Phone: +64 0272751112

Kim Deans – Australia


  • Kim has had a life long passion for agriculture and has over 25 years experience working in a range of areas including:
    • agricultural research,
    • cotton agronomy,
    • family farming,
    • rural financial counselling and facilitating whole farm planning workshops.
  • Kim’s formal qualifications include a Bachelor of Rural Science (Hons) and a Master of Agriculture from the University of New England.
  • She embraces life long learning and has completed training in a number of regenerative agriculture and farm business management courses.
  • And has also completed a Permaculture Design Certificate and also teaches short courses in Permaculture.
  • Kim works to empower farmers to create financially viable farming businesses and vibrantly healthy farming ecosystems to produce nourishing food.
  • Kim enjoys being one of a group of coaches with the Rural Woman ‘Full Bloom’ program empowering rural women to create fulfilling lives and businesses and to bloom where they are planted.

Kim and her husband Angus live on a small property in the New England region of northern NSW Australia and have been regenerating soil that was mined for tin in the early 1900’s using managed grazing and biodynamic practices.

She also enjoys exploring her passion for nature photography in her free time.


What inspires you?

Nature is a huge inspiration in all that I do.  Observing nature and learning to work with natural principles rather than against them is the foundation of my life’s work.

My husband Angus inspires me daily to live my truth and to be the change I wish to see in the world.

So, why working with soils?

My work in a family farming business as well as 12 years working with a range of farming businesses as a Rural Financial Counsellor has made me increasingly passionate about soil health.  Viable farming businesses that have the resilience to manage climatic variation and market volatility must have a healthy natural resource base which is underpinned by healthy functioning soil.  I am also passionate about the link between soil health, human health and ecosystem health.

Who are my heros?

Everyday people who live their truth and are taking action to be the change they wish to see in the world.


For an in-depth resume on Kim Deans please click here

Kim Deans

Regenerative Agriculture Coach,

B.Rur.Sc (Hons) M.Ag

Phone: +61 455 596464


Angus Deans – Australia


  • Life long involvement in agriculture – wool growing, beef production, intensive vegetable, stone fruit and grape production
  • I am passionate about GROWTH; soil, plants, people and landscapes
  • I question everything – absolutely everything! – for attachment to knowledge stifles growth
  • I listen to the landscape and all within it and facilitate awareness in others and help them identify opportunities for growth

Q&A WITH Angus:

What inspires you?

Nature has always been my inspiration with its awesome, honest way of being and of ever evolving.

People who choose to express themselves wholeheartedly, courageously and honestly.

My gorgeous wife Kim who so fearlessly journeys in Life and growth with me – it is not an easy task and I salute her.

So, why working with soils?

Everything both arises from and must return to the soil.

If I grow soil and aid other people to do the same it will grow everything else – the plants, the animals, the people, and even the climate. So I want my soil to be the best expression of itself it possibly can be – and then everything else is taken care of.

Every great civilisation that has ever ended did so when it had destroyed its soils. Farmers were once revered as the growers of food and custodians of an environment that supported life.

A health crisis as a result of chemical exposure from working in intensive horticulture was a turning point where I began to question and find natural alternatives to chemical agriculture. If we are to build health and vitality into our lives we must build healthy living soils that produce vital dynamic foods. That is my passion – building vibrant regenerative landscapes.

Who are my heros?

People who are daring to try to live a life based on heartfelt honesty and being prepared to be vulnerable and show up – I honour you.

Every person I have ever met in my life is a hero. Each has been struggling as best they know how to make sense out of their human experience that really is not about making sense of – but rather about growing in awareness through.


For an in-depth resume on Angus Deans please click here

Angus Deans

Regenerative Agriculture Coach

Phone: +61 428 729242