Nicole Masters, Director, Author and Researcher 


  • Graduated in 1999 with a BSc in Ecology, with a focus on soil science and plant physiology.
  • Received qualifications in Adult Education and postgraduate studies in Ag extension and organisational learning.
  • Author of “For the Love of Soil: Strategies to Regenerate Our Food Production Systems.”
  • Was a finalist in the Rural Business Woman of the Year awards New Zealand’s 2012. Has a U.S. work visa for “An Alien of Extraordinary Ability”!
  • Is an avid horsewoman, musterer, diver and explorer; splitting her time between North America, Australia and New Zealand.

Q&A WITH Nicole:

What inspires you?

I’m inspired in how to bring measurement and scientific understandings together and balance them with intuitive, anecdotal and practical real-world experiences.

I love being around ‘whole-hearted’ people; people who are authentic and courageous. People who see a need to connect more deeply with themselves and with landscapes aren’t afraid to ask those crucial ‘why’ questions.

So, why working with soils?

Well, firstly, EVERYTHING comes back to soil, and secondly connecting people to soil is like opening a door of possibilities that can never be closed again.

People never cease to amaze me with the results they get and the impact that it has on their lives. When people obtain the tools and the knowledge and take action around building soil health, there are benefits for the health of people, planet, profit and their purpose. It just gets me so excited, that we’re really working on the next frontier of discovery, and that we’re barely scratching the surface of what is possible.

Who are my heroes?

My heroes are my family, my Dad and Nana Blanche, who gave me the grounding in ecological thinking. My Mum who inspires me with her courage and gypsy heart. My son Bryn who understands the journey I am on, and why he and all future generations of people are the reason we must all take a stand for soil, water, and ecosystem and human health. I’m inspired by so many powerful women I see influencing change on a global scale; who see that love, collaboration, ‘inter-connectedness’ and care is just what the world needs now!

For an in-depth resume on Nicole Masters, please click here

Nicole Masters


Jules Matthews – New Zealand


  • Committed to the growing of nutrient dense food through regenerative practices.
  • Brings with her a lifetime of experience in farming in a diverse number of sectors; extensive and intensive  sheep and beef, large and small scale organic produce, dairy farming, multi-enterprise farming, and diverse, direct marketing farming.
  • Trained in Holistic Management – WSU
  • Studied Dispute Resolution  – Massey University
  • Performance Coach – 8 years managing and leading programs in the educational sector in the field of ontological and performance coaching.
  • Mad about dogs, North American Sheep Dog reserve champion.
  • A life learner who is always studying something new.

Q&A WITH Jules:

What inspires you?

I love making a difference and being a contribution.

Growing amazing food and how that brings people and purpose together.

Being outside and learning to work in co-operation with nature.

So, why working with soils?

I started life collecting worms, and never wanted to be anything other than a farmer.    I am here to empower others to be the change they seek in caring for our environment and ourselves and to go beyond what we believe is possible.

I want to see NZ and the world be truly clean and green in my lifetime.

Who are my heros?

People who have a commitment and take action, even in the face of uncertainty and any lack of knowing how.

People who are willing to be vulnerable and put themselves on the line, like Nicole; I love what she stands for.

My mum and dad for the love and the life they have given me.

For an in-depth resume on Jules Matthews,  please click here

Read more about Jules Matthews … Ag Women Global

Jules Matthews

Regenerative Agriculture Coach

Phone: +64 21 681 220